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Earnings Analysis: 
Baidu's Quarterly Profit Surges 79%
Author: 123jump.com Staff
123jump.com
Last Update: 1:00 PM EST February 15 2008

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China''s leading Internet search engine added that online marketing revenues in the quarter increased 111.2% from a year earlier. For fiscal 2007, net profit jumped 108% from a year ago to 629 million yuan while revenues jumped 110% to 1.74 billion yuan. Baidu expects first-quarter revenue to increase 93% to 99% from a year earlier.

 
Costs in the quarter grew 86.2% from 2006 to Rmb 132 million as a result of expansion of direct sales force.

Research and Development Expenses

Research and development expenses in the fourth quarter gained 122.7% from a year ago to Rmb 46.5 million as a result of the increase in research and development staff.

Full-year expenses rose 77.6% from 2006 to Rmb 140.7 million

Share-Based Compensation Expenses

Due to increased option grants shared based compensation expenses also advanced from Rmb 7.4 million in 2006 to Rmb 13.3 million.

Outlook

Baidu.com forecasted that in the first quarter of 2008 total revenues generated will rise 93% to 99% to between Rmb 533 million and Rmb 548 million.
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